中國酒店業(yè)發(fā)展研究
畢業(yè)論文
中國酒店業(yè)發(fā)展研究
摘 要:加入WTO后,中國酒店業(yè)面臨國內(nèi)外市場的劇烈競爭.本文就中國酒店業(yè)的現(xiàn)狀及其存在的問題進(jìn)行研究，并提出內(nèi)外結(jié)合、培養(yǎng)酒店管理人才、降低經(jīng)營成本、增加新型營銷方法、實(shí)現(xiàn)營銷方式多元化、進(jìn)行酒店特色經(jīng)營、改變固有思維模式、積極吸取外來先進(jìn)觀念、提高員工素質(zhì)、實(shí)行內(nèi)部培訓(xùn)與外出進(jìn)修相結(jié)合等戰(zhàn)略。
關(guān)鍵詞：中國酒店業(yè);綠色酒店;餐飲營銷
Research on Chinese Hotel Industry Development
Abstract:After joining WTO, Chinese hotel industry faced with domestic and foreign markets’ fierce competition. This article conducts the research on the Chinese hotel industry present situation and its the existence question and proposes the correlation countermeasures: integrating the internal and external, training the hotel managerial talent, reducing the cost of operation, increasing the new marketing method, realizating the market way, carrying on the hotel characteristic management, changing the inherent thought pattern, positively absorbing the external advanced idea, improving the staff quality, combinating internal training and education and so on.
Keywords: Chinese hotel industry; green hotel; dining marketing
【中國酒店業(yè)發(fā)展研究】相關(guān)文章：
研究中國服務(wù)貿(mào)易發(fā)展趨勢03-18
研究中國旅游電子商務(wù)發(fā)展03-18
研究發(fā)展有中國特色的屋頂綠化03-18
有關(guān)發(fā)展有中國特色的屋頂綠化研究03-18