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Do you agree with the following statement? Advertisements have too much

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influence on what people buy.

ͬͬfV挦˂ُIĖ|Ӱ̫?

߷ֻش

I agree. Today, many companies are investing heavily in advertising and

grabbing the customer's attention. Hence, the effect advertising has on what

people buy is undeniable.

One of the primary reasons for this is that advertising provides an

atmosphere within which people can become familiar with a new product. It is

obvious that no-one ever buys a product they are unaware of. Advertising is the

bridge between company and customer. Once aware of a product, the customer

thinks about it and consequently feels a need to own/consume it.

Additionally, advertising has the potential to change the publics

perspective and beliefs. Many psychologists have explained that when an audience

watches an advertisement over and over, after a while he or she accepts the

product. This may happen even when the person did not initially hold the product

in high regard. This is the the best evidence of the power of advertising.

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Outline

Advertisement definitely has a huge influence on what people buy.

V挦˂ُIӰDzɷJ

R1: provides an atmosphere for expenditure һNϤ®aƷMՇ

R2: change the people's perspective and beliefs ׃^c

Vocabulary

grabbing someones attention ץסij˵ע

undeniable ɷJ

consume M

over and over ;

holds sth in high regard ijµҕ

be aware of R֪

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